Adam Rice

My life and the world around me


Memo to those guys out there who come up with names for high-tech widgets. You do nothing to endear yourselves to me or anyone else required to actually type the names of your products when you use intercapping, punctuation marks in the middle of the word, gratuitous exclamation points, and intellectual-property warning signs all over the place (as if anyone would want to embarrass themselves by infringing your use of names like FlabiNatör 2000!™). I am taking time out of my busy, important schedule, in the midst of a super-exciting press-release translation (which the media will hungrily gobble up and regurgitate to an equally eager public in its original form, miraculously unmolested by the editorial digestive processes) to tell all of you to cut it out already.


  1. But it’s a great way to apply a veneer of pizazz and excitement to what is, otherwise, a sucky product.

  2. Actually, I think it’s a great way to apply a veneer of bogosity and high-tech twee to an otherwise sucky and lackluster product.

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