Spotted the premiere edition of Spot Magazine sitting on the free-literature shelf at Flightpath today. For those who have not heard of this ground-breaking, earth-shattering, epoch-making periodical, it is a content-lite lifestyle magazine for trendy Austinites and their dogs (though there’s a token article for cat-lovers too). This is almost certainly the most unnecessary exercise in print onanism I have ever seen.
Do we need this? Does anyone need this? Has there been any unmet need for a designy magazine that advises you whether you should take your dog in for reiki treatment (for crissakes), reports on the way dogs fit in with the local music scene, or profiles of pet-friendly workplaces? Going out on a limb, I will answer that with a No. I am amazed that this wankfest made it past the five-minute “wouldn’t it be neat if” bull-session, and not only that, somehow actually got made. Anyone want to bet on whether we’ll see an Issue 2?