In just the past half day, a lot has been said about Steve Jobs. I’m not sure I have anything unique to add, but I’ve been using Macs continuously since the first one I owned, which was one of the original 128K models, so I can’t let his passing go without comment.
Many of the people praising Steve Jobs have focused on the way that he and Apple have provided them with the tools to do their job, the way they have demystified technology and made it elegant and fun. And I agree with all that. But Steve Jobs and Apple have had a more subtle and deeper effect on us than that.
One of Jobs’ greatest talents was as a critic, particularly of design. He didn’t design Apple’s hardware or software, but he had strong, detailed opinions on all of it, which he would forcefully deliver when anything failed to live up to his very high expectations. So it’s no surprise that Apple has delivered consistently well-designed products, but they’ve also delivered design-oriented products. The very first Mac had multiple fonts and typographic controls, could mix pictures with text. Even the screen resolution of 72 dpi was chosen to parallel the point-size system.
We take these sorts of thing for granted today. They would have happened eventually, but they happened when they did because of Steve Jobs and Apple.
Today, we know what a font is, and many of us have opinions on which ones are better than others. We look more critically at industrial design and engineering. There are even movies and shorts about fonts and industrial design. By putting exemplars of good design into the marketplace and making them accessible to regular people, and by giving his competition a higher mark to aim for, Steve Jobs has transmitted some small part of his critical acuity and insistence on quality to the rest of us.
When Jobs resigned as CEO about 6 weeks ago, John Gruber wrote
The company is a fractal design. Simplicity, elegance, beauty, cleverness, humility. Directness. Truth. Zoom out enough and you can see that the same things that define Apple’s products apply to Apple as a whole. The company itself is Apple-like…Jobs’s greatest creation isn’t any Apple product. It is Apple itself.
Zoom out farther.