{"id":1102,"date":"2002-10-18T08:52:54","date_gmt":"2002-10-18T15:52:54","guid":{"rendered":"http:\/\/8stars.org\/aa\/2002\/10\/18\/switch\/"},"modified":"2002-10-18T08:52:54","modified_gmt":"2002-10-18T15:52:54","slug":"switch","status":"publish","type":"post","link":"https:\/\/8stars.org\/a\/2002\/10\/18\/switch\/","title":{"rendered":"Switch"},"content":{"rendered":"

In the beginning were the Switch ads<\/a> from Apple. Quirky music in the background and a regular person just describing why they switched from Windows to Macs, with a lot of jump cuts to stress certain points.<\/p>\n

Then came the parodies<\/a>. Will Farrell made an especially funny one<\/a> that was played at a Macworld conference.<\/p>\n

Then came the ripoff. Microsoft concocted an obviously faked Mac-to-Windows switch story (nobody talks like a marketing weasel except a marketing weasel). When they were called on it, they took the page down<\/a>. It lived on for a while in Google’s cache, but seems to have been lost to the shifting sands of time.<\/p>\n

Anyhow, one of the original ads in particular<\/a>, featuring a teenage girl, Ellen Feiss, seemed to capture the imagination of a lot of people. So now there’s a fan site<\/a> for her. And a tribute song<\/a>.<\/p>\n

And now, Apple has brought the switch ad concept to Japan. Momoko Kikuchi<\/a> seems to be the one most like Ellen (her story is kind of like Ellen’s, too…). I wonder how long it takes before she gets her own fan base.<\/p>\n

In a related story, that annoying “Dude, your gettin’ a Dell” guy is out of work<\/a>. Maybe he’ll be able to get a part in Dude, Where’s My Car, Part II.<\/p>\n","protected":false},"excerpt":{"rendered":"

In the beginning were the Switch ads from Apple. Quirky music in the background and a regular person just describing why they switched from Windows to Macs, with a lot of jump cuts to stress certain points. Then came the parodies. Will Farrell made an especially funny one that was played at a Macworld conference. […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[23],"tags":[],"class_list":["post-1102","post","type-post","status-publish","format-standard","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/8stars.org\/a\/wp-json\/wp\/v2\/posts\/1102","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/8stars.org\/a\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/8stars.org\/a\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/8stars.org\/a\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/8stars.org\/a\/wp-json\/wp\/v2\/comments?post=1102"}],"version-history":[{"count":0,"href":"https:\/\/8stars.org\/a\/wp-json\/wp\/v2\/posts\/1102\/revisions"}],"wp:attachment":[{"href":"https:\/\/8stars.org\/a\/wp-json\/wp\/v2\/media?parent=1102"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/8stars.org\/a\/wp-json\/wp\/v2\/categories?post=1102"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/8stars.org\/a\/wp-json\/wp\/v2\/tags?post=1102"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}