Corporate interests often establish advocacy groups with names intended to mislead the casual observer into thinking the group’s goals are the opposite of what they actually are–so a coal-mining lobby might set up Concerned Citizens for the Environment or something similarly bogus.

I propose that actual do-gooder organizations should adopt this tactic in reverse. The Rainforest Action Network should rename itself the Tropical Hardwood Exploitation Board, get haircuts and suits, rent a mailbox on K Street, and go on doing what they always do. People will see press releases coming from these guys, think “Gosh, if the Tropical Hardwood Exploitation Board of all people thinks it’s a bad idea to do this, it must be really awful.”