DVD region codes to fade away?

Apparently, Hollywood may be giving up on the whole region-code scheme for DVDs, which prevented a person from (perfectly legally) buying a DVD in, say, the USA and then playing it in, say, Japan. Or vice-versa. This system is so obviously anti-consumer that some countries have made region-code locking illegal. Of course, I’ve got one of the first DVD players that allowed the user to hack the region code, but I’m still pleased. Score one for the rest of us.